Evaluation (Part 5)

5)How did you attract and address your audience?

Our target audience was teenagers/young adults

We adressed our audience by firstly, using technology that is popular with these age groups, Facebook. By making the death threats be sent via Facebook in the film, we grab the audiences attention as its something that could happen, but maybe not in such an extreme way, to anyone. All the characters in the film are also teenaged, and so this will automatically make the audience associate themselves with the feelings of what is happening to the characters, as they the same or of a similar age to them. The film also deals with a real issue, cyberbullying, which is often talked about in the news, as there are many stories of more extreme cyberbullying talking place.

Here is an example of a real life account of cyberbullying. Stories like this is why we decided on our film storyline, to try and reach people who are being cyberbullied, but at the same time exaggerating it to try and make it entertaining at the same time.

http://news.bbc.co.uk/1/hi/education/7006473.stm

The issue of cyberbullying however in our film, is a very extreme case, and is very exaggerated. By doing this, not only have we grabbed the audiences attention by bringing up very real issue, we keep their attention by making it more extreme entertainment wise.